NAR Adopts New Strategic Plan to Strengthen Member Value and Modernize the Association

HOUSTON—The National Association of Realtors announced on Sunday (Nov. 16) that it had adopted its 2026-2028 Strategic Plan after it was approved unanimously by the NAR Executive Committee. The plan is being touted as “the largest transformation in real estate history.”

NAR officials stated the new strategic plan is grounded in industry insights and shaped by outreach to more than 150,000 voices across each level of the association and the industry. It provides a roadmap that will modernize the organization and transform the member experience. The plan will be implemented on Jan. 1, 2026.

Wright, appearing at HGAR’s “Impact: The Member Experience” event on Sept. 29 in White Plains, previewed the new Strategic Plan and described how the National Association of Realtors has emerged from a tumultuous period of scandal and litigation to focus on providing key services and information to its membership.

NAR’s Wright stressed at the HGAR event her strong commitment to the association’s mantra of “helping Realtors get to the next transaction.”

NAR officials noted that by executing the Strategic Plan, NAR will modernize the association, deliver greater member value, respond to an evolving industry landscape, and provide transparent metrics to hold the association accountable. The three-year plan is the product of listening to members and industry stakeholders. Based on what NAR heard from members, the association identified the 24 initiatives members would find most valuable to their membership experience. Those 24 initiatives are how NAR will fulfill the commitments the association is making to members, partners, industry and consumers.

• Commitment to members: Help Realtors thrive in their day-to-day business
• NAR will enhance the tools, training and support that members rely on, enabling Realtors to grow their businesses, improve their well-being and serve clients with confidence.
• Commitment to partners: Drive collaborative solutions and impact.
• Co-create programs, share resources and align messaging to enhance Realtor value and support a thriving real estate ecosystem.
• Commitment to the real estate industry: Protect and advance the legal interests of Realtors.
• Proactively shape legal protections that represent the priorities of Realtors and promote a resilient industry.
• Commitment to consumers: Advocate for property ownership for all
• Advance policies at all levels of government to support a prosperous real estate economy.

• Commitment to members: Build a proactive organization
• Evolve financial and operational systems and structures to deliver faster, smarter support that meets the needs of today and anticipates tomorrow's.
• Commitment to partners: Rebuild partnership foundations
• Foster deep partnerships grounded in transparency and shared goals to deliver lasting value to Realtors and stakeholders.
• Commitment to the real estate industry: Recommit to professionalism.
• Strengthen ethical standards, cultivate technical knowledge and elevate current and emerging Realtor leaders.
• Commitment to consumers: Cultivate trust in the Realtor brand.

Position the Realtor brand as a trusted symbol of expertise, integrity and reliable service for consumers.

Included in its Strategic plan is NAR’s Value Commitment for 2026-2028, which states: “NAR empowers Realtors by helping them thrive in their businesses. It achieves this goal by advocating on their behalf, providing market intelligence and research tools, offering professional development and education, maintaining high standards and elevating the Realtor brand. By supporting Realtors, NAR protects and advances the right of Americans to own real estate.”

Further details of NAR’s new Strategic Plan can be found at: ( https://www.nar.realtor/sites/default/files/2025-11/2026-2028-nar-strategic-plan.pdf)