REMAX to be Acquired by Real for $880 Million
DENVER—Real Brokerage announced today that it has reached a definitive agreement to acquire RE/MAX in a deal valued at $880 million.
The acquisition brings together two brokerage firms that will maintain a global franchise network with a presence in more than 120 countries. The combined company will deliver a differentiated end-to-end home buying and home selling experience for the combined company’s nearly 8,500 franchisees and more than 180,000 agents, more than 100,000 of whom are based in the U.S. and Canada.
RE/MAX and Motto Mortgage will continue to operate under their current brands. Real will continue to operate as an owned brokerage under the Real brand.
The transaction is expected to close in the second half of 2026, subject to customary closing conditions, regulatory approvals and approval by each company’s shareholders. Real has secured a $550-million financing commitment arranged by Morgan Stanley Senior Funding, Inc. and Apollo Global Funding, LLC as joint lead arrangers and bookrunners to refinance RE/MAX Holdings’ existing debt and to fund the cash portion of the transaction consideration and transaction costs.
Under the terms of the agreement, which has been approved by the boards of directors of both companies, the parties will form a new holding company called Real RE/MAX Group. Real RE/MAX Group will be headquartered in Miami with significant operations remaining in the Denver area. Its stock is expected to trade on NASDAQ under the ticker REAX.
The transaction values each RE/MAX Holdings share at $13.80 based on Real’s closing price on April 24, 2026.
“This acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience,” said Tamir Poleg, Chairman and Chief Executive Officer of Real. “Bringing together Real’s technology and operating model with RE/MAX’s global reach and franchise model is a transformational moment for the industry. Together, we will create a more innovative, more productive and more connected real estate ecosystem that we believe will generate substantial long-term value for agents, franchisees, consumers and shareholders.”
“RE/MAX is pleased to announce this transaction with Real to create a leading global real estate platform,” said Erik Carlson, Chief Executive Officer of RE/MAX Holdings. “Real brings differentiated, best-in-class technology that we believe will drive greater choice, higher productivity and expanded support to our network. By joining forces, we will be positioned to deliver a more enhanced experience for all stakeholders—from agents to franchisees to consumers to shareholders—all while strengthening the culture and flexibility that make our brands special.”
“This is an extraordinary day in the history of RE/MAX, and I’m thrilled for what this transaction means for RE/MAX franchisees, agents and clients, as well as shareholders,” said Dave Liniger, RE/MAX Co-Founder and Chairman of the Board. “When Gail and I founded REMAX in 1973, we built a company for business-minded entrepreneurs with a customer-service mindset. For more than 50 years, RE/MAX has attracted trusted, productive professionals, shaped the real estate industry, and changed the lives of buyers and sellers around the world. To see the incredible momentum and strength of the RE/MAX brand today, I know now is the right time and Real is absolutely the right partner to move RE/MAX into the future. Gail and I look forward to watching RE/MAX enter its next chapter alongside Real.”
Following the close of the transaction, Real Chief Executive Officer Tamir Poleg will serve as Chairman and Chief Executive Officer of the new Real RE/MAX Group. Real’s Chief Operating Officer, Jenna Rozenblat, will serve as Chief Integration Officer in connection with the transaction. Additional leadership positions within the Real REMAX Group are expected to leverage the combined strengths of both organizations. The combined company’s 10-member board will include three members from the RE/MAX Holdings board.
